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Your Small Business has Customers But You Serve People |
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Your target market is generally expressed categorically. When it comes to interacting with that target market, it's a matter of interacting with people. You can't sell everybody, but you can serve the needs of somebody. |
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Observe |
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Take notice of each customer so you can treat them individually. Don't assume they are an identical match to the target market profile. |
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Connect |
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Turn your observations into a connection to build the know, like and trust relationship you'll need to provide excellent customer service. |
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Contribute |
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Add something special to the interaction. If you're looking for repeat and referral business, you'll need to add that special touch. |
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Customer service starts with the needs of the person you're in front of. You certainly have guidelines and goals but they should not trump the individual you're serving. |
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Download Free Course
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How To Start
A Small Business |
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- Eight Business Basics
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